In The Beginning was started in Seattle, Washington, as a retail store in 1977 by Sharon Evans Yenter.
In 1996 a new division was added to the company and In The Beginning Fabrics was born. This new addition's purpose was to create beautiful and innovative cotton fabrics to be sold at independent fabric shops across the U.S.A. and around the world.
Today the company is run by Sharon's son Jason Yenter. Sharon and Jason spend their time personally designing or working with other artists to design the twelve to fourteen collections the company produces each year. The company also produces a variety of books and patterns.